Carmen Lages
Carmen Lages
» Professora Associada da Nova SBE
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Percurso

Doutorada (Ph.D.) em Marketing pela Warwick Business School, no Reino Unido, tem a sua investigação publicada no Journal of International Marketing, Journal of Business Research, International Marketing Review, European Journal of Marketing e Industrial Marketing Management.

Atualmente a sua pesquisa foca-se nas temáticas do Marketing para ONGs, empreendedorismo social e marketing social.

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Programas Lecionados

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